Your first impression of practically everything is through sight. The TV shows you watch, the food you eat and, certainly, the beer you drink are all things you decide you want to give a try because you saw something. Even if you get a fantastic word of mouth recommendation the chances are pretty high that you’re going to get online and search for the thing and take a look at it. Your brain just needs to get an idea what something looks like before it can decide if you want it or not.
The last decade of beer has been…interesting. We’ve seen massive growth in the number of breweries operating as well as market shares. We’ve seen those sales plateau and now begin to drop. Breweries are closing at record rates. While all this doom and gloom occurs there are a number of breweries, large and small, that are remaining relevant and even increasing their sales. A lot of this is because of the presentation of their brand through social media, and specifically photos.
