Would you ever consider putting Bart Simpson on a commercial beer label, let alone a glass and t-shirt, without the permission of the Fox Broadcasting Company? If you are in the least bit business savvy, even without running a business, you would probably say no. Why would you risk the legal whirlwind that could come from a Fed-Ex package bearing the return address of a law firm in New York. The Veil Brewing Company in Richmond, VA is not with you if you chose to pass on this infringing content.
A couple days ago The Veil announced the upcoming release of a collaborative IPA brewed with Other Half Brewing from New York. The name of this brew was Broc Simpson. This was a play off of a series of IPAs that Other Half has brewed using the name broccoli. There is no broccoli in the beer so the whole reasoning for this naming scheme is above my head and probably something that the TTB would have issues with if they ever submitted the labels for approval. It was also a play off the iconic Simpsons character.