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    Brewery Safety: It’s Cool

    When a homebrewer has aspirations of turning a hobby into a career one of the last things that probably comes to mind is safety. The closest thing they typically encounter that would be considered a safety issue is exploding bottles from over carbonation. I’m not saying that isn’t a real safety issue, because it is. I’ve had my own experiences with those. I still found broken glass, by stepping on them barefoot, even when I sold that house 6 years later. I’m just saying that homebrewers don’t really have a need for a real safety plan.

    Safety is a very serious and very real concern working in a manufacturing brewery that is surrounded by things that can cause trips, slips, cuts, burns, poisonings and death. It wasn’t until I attended a seminar at the 2015 Craft Brewers Conference that I started to take safety seriously.

    In the talk a number of operations managers—a position I held—from a number of much bigger breweries opened up the floor to questions. In pouring came a number of safety related questions. One after one operations managers from Three Floyds, Victory, Allagash and Cigar City provided basic procedures that any brewery, of any size, could easily implement. Safety glasses, rubber gloves when handling chemicals, proper footwear and much more easy, cheap procedures we’re listed off. I put my pen into overdrive on the conference provided notebook trying to keep up with these nuggets of information. I was convinced that I needed to create some sort of basic safety plan for our brewery and it needed to be done very soon.

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    My Favorite Beer Brandings

    If you’ve been any sort of of reader of this blog for the last year you will by now know that I am pretty passionate about design in the beer world. It is design, after-all, that can hook a consumer and create a life long fan to one’s brand. In my early years of coming into the craft beer ether it was attractive labels that caught me when perusing the beer aisle at my local store.

    It should also go without saying that I absolute hate the increasing trend of breweries ripping intellectual property from other companies, modifying them and passing them off as their own in some “funny” and “hip” sort of way. I’ve written 2 different posts about this so I won’t bother you with all those details. Go read the other pieces.

    I figured after all of that I should make a more positive article to where I give credit to breweries that show their creative side when it comes to their branding and packaging. It is these breweries that resist the temptation to be cheap and easy to create beautiful branding that is eye catching and uniquely theirs.

    This list is absolutely from my own personal standpoint and in no way represents the best brandings out there. The best does not necessarily mean that I like them. And vise versa, my favorites do not mean they are necessarily the best. I should also point out that with now over 7000 active breweries in the country that I’m likely missing some ones that I have either never seen or just flat out forgot. Please feel free to let me know some of your favorite brewery brands out there from a design standpoint.

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    Putting the IP in IPA

    Would you ever consider putting Bart Simpson on a commercial beer label, let alone a glass and t-shirt, without the permission of the Fox Broadcasting Company? If you are in the least bit business savvy, even without running a business, you would probably say no. Why would you risk the legal whirlwind that could come from a Fed-Ex package bearing the return address of a law firm in New York. The Veil Brewing Company in Richmond, VA is not with you if you chose to pass on this infringing content.

    A couple days ago The Veil announced the upcoming release of a collaborative IPA brewed with Other Half Brewing from New York. The name of this brew was Broc Simpson. This was a play off of a series of IPAs that Other Half has brewed using the name broccoli. There is no broccoli in the beer so the whole reasoning for this naming scheme is above my head and probably something that the TTB would have issues with if they ever submitted the labels for approval. It was also a play off the iconic Simpsons character.

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