If you’ve been any sort of of reader of this blog for the last year you will by now know that I am pretty passionate about design in the beer world. It is design, after-all, that can hook a consumer and create a life long fan to one’s brand. In my early years of coming into the craft beer ether it was attractive labels that caught me when perusing the beer aisle at my local store.
It should also go without saying that I absolute hate the increasing trend of breweries ripping intellectual property from other companies, modifying them and passing them off as their own in some “funny” and “hip” sort of way. I’ve written 2 different posts about this so I won’t bother you with all those details. Go read the other pieces.
I figured after all of that I should make a more positive article to where I give credit to breweries that show their creative side when it comes to their branding and packaging. It is these breweries that resist the temptation to be cheap and easy to create beautiful branding that is eye catching and uniquely theirs.
This list is absolutely from my own personal standpoint and in no way represents the best brandings out there. The best does not necessarily mean that I like them. And vise versa, my favorites do not mean they are necessarily the best. I should also point out that with now over 7000 active breweries in the country that I’m likely missing some ones that I have either never seen or just flat out forgot. Please feel free to let me know some of your favorite brewery brands out there from a design standpoint.