You know that time you stayed up late one night after a having a few too many beers and started pouring your heart out writing something? To you it is this glorious manifesto of pain and suffering from the perspective of a true artist. “People will relate to me and I will finally get the credit that I deserve in life.” You end up posting it on your Tumblr with 16 followers and lay your drunk little head down to sleep.
The next day you awake to find that your little rant has been reblogged all over social media and not for the reasons you had hoped in your alcohol blinded haze. You re-read your word vomit to find that, in the few places where it is coherent, your work is nothing more than a whine.
This is what Peter Coors, chairman of Molson Coors, seemingly did the other day when he penned a letter complaining about the Brewers Association, craft breweries and in-fighting within the industry. He published it to an beer industry outlet that is completely protected by a paywall and seemingly forgot about it. When those in the industry saw it and brought it to light we saw the head of a huge, multi-national company calling themselves victims. Continue reading…
