With most movies and TV shows now and days you are sure to see a character or two relax with a nice beer every now and then. But for the most part it will either be a completely unnamed beer or one made up just for the television show. But a trend is starting to form where craft beers are being seen more often on the big and little screen.
In the television series Reno 911 and their movie Reno 911: Miami the Dogfish Head brand is seen quite often. Whether it be actual beer or tacker signs the off centered brewers are present quite a good deal. Now you are probably asking how a small independant brewery from Deleware got their product placed in such a recognizable media show. Well it turns out that Thomas Lennon, who plays the ever hilarious Lt. Dangle, goes back to college days with DFH owner Sam Calagione.
A couple quick other movies I have spotted craft beer in include Kona Brewing in Forgetting Sarah Marshall and Stone Arrogant Bastard in Cabin Fever.
And while on the topic of Stone they have made quite a presence on the small screen by their product making constant appearances on the Showtime hit show Weeds. The show takes place in a fictional neighborhood somewhere in Southern California so having a SoCal brewer present in the show only makes sense. The character Andy is seen on a few times drinking such Stone brews as Levitation, Oaked Arrogant Bastard and the original Arrogant Bastard. In one episode he is even seen wearing a Stone t-shirt. Great publicity for one of the countries leading craft breweries.
I tried looking all over the internet for some screen shots of any of these cameos but of course it is somewhat hard to do. I was able to come across some pictures of Andy with Stone bottle around from Weeds. So for your enjoyment here they are.
I can’t help but think that this is a great step for craft beer every where. It is a form of advertising to where maybe someone that has never had one of these brews before will become curious. They might think to themselves, “Hey I should look for that beer with the demon on it.” Time will tell if this will help generate more attention to craft brew but I can’t think that it is anything but a plus.
Have you seen craft beer in a movie or on TV. Please share!